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The
"Bolt" is National Sportswear's undeniable trade mark.
It
is a reflection of how powerful simplicity can be. All you have
to do is stare at it and you can see the many movements an
athlete makes at the peak of his or her athletic sport.
When
we add the "O" from "National" to it, it takes a more visual
form as the "O" represents the Athletes head and the "Bolt"
represents their body in motion.
For
instance take a look at Figure 1., when the o is placed in the
mid front, the logo represents a swimmer in motion or a runner
running.
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Fig 1 |
Likewise
when we place the "o" or head at the lower right side of the
"Bolt" it becomes the Gymnast doing a flip on the mat or the
rings, or a high diver in mid jump as in Figure 2.
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Fig 2 |
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When
we place the "o" in the upper left hand corner, the athlete is
in motion on the gymnastic horse as in Figure 3.
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Fig 3 |
As
our logo adds complexity, so does the motion or sport maneuvers
the athlete portrays as in this football player running to the
end zone as in Figure 4.
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Fig 4 |
At National
Sportswear we are all proud of our logo, it is the true sign of
simplicity in a world not so simple; sports.
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